Why Buy Banner Stands For Your Business

Banner Stands are seen as a staple of tradeshows and exhibits, but why? Are they really something to invest in? They have a multitude of uses and provide things other visual displays can’t. To set yourself apart from the crowd and even set displays in your store apart with a well-crafted banner stand. In this blog we will cover five benefits of banner stands, and four ways to maximize their usefulness.

The Benefits of Banner Stands:
1. Customization:
Banner stands are highly customizable. You can print whatever desired design onto the banner material. You can create eye catching, unique designs and print it all on the graphics panel with ease. They can even be double sided in some cases, offering 360 viewability. Done with that show or display? You can easily print a new graphic panel and trade out the old one! The customization allows the banner stand to be a versatile asset to have.

2. Affordability
Quality banner stands are remarkably affordable. They are one of the most cost-effect display tools available. Pricing can go up depending upon type (retractable, X-banner stand, etc) and if you desired extras like lighting. Between printing your own customizable design and the banner stand itself, the cost can remain well within budget and add much needed value to your trade show or display.

3. Portability
There can be a lot to install at a trade show or with a display, and some elements might be more to haul than others, but one of easiest will be your banner stand. Many, if not all, banner stands fit nicely into a small carrying case that can be thrown over the shoulder. This allows you to not only carry other things, but carry your banner to any event or display needed with ease.

4. Easy Install
Banner stands are designed to be assembled by one person. They can be put up in a few minutes and don’t need any extra tools or training. They can be dropped anywhere they need to be, making them adaptable to whatever space you are given. This addition to being portable and customizable make it the perfect tool for your brand

5. Impression on The Viewer
Banner stands are just large enough to not be ignored and the perfect size to catch the attention of anyone walking by. With the right design and messaging you can-- even if someone doesn’t stop by your booth or cozy up to your display-- leave them thinking about your product or brand for some time after they have left.

How to Maximize Banner Stands:
Now that we have overviewed what makes banner stands a great tool to use in various trade shows or displays, how do we get the most out of one? What makes a good banner stand? There are four design tips to effectively using your banner stand.

1. Know Your Target Market
It is important to remember who you are targeting for the trade shows, events, displays, or whatever you are using your banner stand for. If you’re designing something for a car show, you might want a sleek design and fonts with red or other powerful colors. If you’re designing something for school or children, you want something more playful with fun fonts and bright colors. Keep your target market in mind when executing your design to draw them in.

2. Utilize White Space
It can be easy to want to keep it really simple, or jam a bunch of information into the space. It is important to keep a good balance and give the viewers eyes a place to rest on your banner. Using white space to your advantage can make your banner appear professional, organized and clean. A good rule is to utilize white space for 1/4th of the banner.

3. Keep It Eye Level
Your main catch or idea should be easily accessible to the viewer. Putting something at eye level makes it easy for the viewer to find and puts it right within their line of sight. Make sure you arrange your content accordingly. People read from left to right so keep that in mind as well when laying out your test and design flow.

4. Call to Action
It’s always good practice to include a call to action with a QR code, phone number, or even a website. You could also include you’re latest and greatest product as well or anything that gets the viewer interacting with your brand or product. Give them a next step to follow, you’d be surprised by how many people follow whatever prompt is given to them!

BONUS: Placement!
It is essential to place your banner stand in the right spot. Whether that is just outside your booth, or right on the edge of a lot of foot traffic, you need to place your banner stand in an optimal spot to let it serve its purpose. Sometimes that may be setting it back, and letting the design pull people in. Really think about what space you’re given and how someone would interact with the area and place your banner stand accordingly.

Banner stands are a great asset to every company. You need no experience setting them up and won’t feel the burden of carrying it. The customization options are limitless and you can keep it well within budget while getting a great impact with your targeted viewers. Utilizing the design tips above will help your banner stand achieve its full potential. Banner stands are sure to set you apart from the crowd and set your latest display apart from the rest.